The Georgian Competition and Consumer Agency has imposed an administrative fine of GEL 115,396 on LLC "Isurve" for failure to comply with the Agency's decision within the prescribed timeframe.
The GCCA had previously established the existence of unfair commercial practices by LLC "Isurve" following a formal examination of complaints submitted by 78 consumers. In accordance with the Agency's decision, the trader was required, within a period of one month, to restore the infringed consumer rights, including those relating to the timeframes for the delivery of goods and to bring its commercial policy into full compliance with the requirements of applicable legislation. The trader failed to fulfil these obligations within the prescribed timeframe.
Under Georgian legislation, in cases of non-compliance or inadequate implementation of the GCCA’s decision within the prescribed timeframe, a fine may be imposed, not exceeding 2% of the trader’s annual turnover for the preceding financial year. In determining the amount of the fine, the Agency applied the criteria established under applicable legislation, taking into account the scale, intent, gravity, duration, and systemic nature of the infringement.
The imposition of the fine does not release the trader from its continuing obligation to comply with the Agency's decision.