The Georgian Competition and Consumer Agency (GCCA) is continuing its series of educational meetings with young people. On 10 November, the Agency’s Training Research Centre organised information and awareness-raising events in Kutaisi and Zestafoni, in the Imereti region.
In Kutaisi, the meeting with local young people was held by the GCCA Chairman, Irakli Lekvinadze. In Zestafoni, the event was led by Teo Babunashvili, Head of the Agency’s Training Research Centre.
Addressing participants at the Kutaisi Youth Space, Chairman Lekvinadze detailed the core principles of Georgian competition policy and the institutional framework for preventing, detecting, and remedying anti-competitive practices. The Chairman underlined the importance of a competitive environment and explained how competition benefits consumers through lower prices, higher quality and wider choice.
Consumer rights were a key part of the programme. Participants were informed about their rights in distance contracts, including the unconditional 14-day right of withdrawal for goods purchased online and the two-year legal guarantee provided by law. Practical examples were also discussed to help participants defend their rights and make informed decisions. Additionally, Irakli Lekvinadze presented the state comparative tool ekalata.gov.ge, an official digital platform enabling consumers to monitor and compare retail prices in real time to make informed purchasing decisions.
In Zestafoni, Teo Babunashvili provided an overview of the Agency's operational mandates, practical avenues for protecting consumer rights, and the GCCA’s digital learning infrastructure, including its online competition glossary.
These events were executed under the official Memorandum of Understanding established between the GCCA and the Youth Agency. The initiative aims to build market literacy among young people, with further regional outreach planned across municipalities nationwide.
