The Agency has approved the concentration involving Georgian Cement LLC’s acquisition of the assets of Georgian Cement Company LLC, subject to the implementation of independent behavioral measures. An analysis of market conditions in 2023 revealed that 52 undertakings were active in the country’s cement production market. The Herfindahl-Hirschman Index (HHI) for market concentration currently stands at 2932.2. Following the concentration, the HHI is projected to rise to 3671.43, marking an increase of ΔHHI = 739.23. This indicates a highly concentrated market, with the level of change exceeding the permissible threshold. After evaluating the proposed modifications from the parties and incorporating necessary adjustments, the Agency determined that the implementation of independent behavioral measures would sufficiently mitigate competitive concerns. Consequently, the concentration was deemed compatible with the competitive environment, conditional upon adherence to these measures.
The Agency has approved a concentration in the gray cement production market. The case pertains to the acquisition of a 50% shares in "Max Import" (I/N 405164174) by Levan Varsimashvili (P/N 22001005466). In 2023, 52 companies were actively engaged in the gray cement production market nationwide. The market is currently highly concentrated, with a Herfindahl-Hirschman Index (HHI) of 2,876.44. Following the concentration, the HHI will increase by 55.76 points, reaching 2,932.2. Based on the Agency's assessment, the concentration does not significantly impact the competitive environment and is deemed compatible with the current market dynamics.
The Agency has approved a concentration in the gray cement production market. The case pertains to the acquisition of a 50% shares in "Max Import" (I/N 405164174) by Levan Varsimashvili (P/N 01011021953). In 2023, 52 companies were actively engaged in the gray cement production market nationwide. The market is currently highly concentrated, with a Herfindahl-Hirschman Index (HHI) of 2,876.44. Following the concentration, the HHI will increase by 55.76 points, reaching 2,932.2. Based on the Agency's assessment, the concentration does not significantly impact the competitive environment and is deemed compatible with the current market dynamics.
The Agency has approved the concentration of “Georgian Beer and Beverages Holding” LLC (I/N 405740881), through the acquisition of 100% of shares in “Global Beer Georgia” LLC (I/N 406135640), “Genuine Brewing Company” LLC (I/N 405070694), “Global Coffee Georgia“ LLC (I/N 405182840), and “Georgia Distribution and Logistics” LLC (I/N 205116088). Based on the materials reviewed, the following market data for 2023 was determined - Soft Drinks Market: 215 companies operated in the market, with a total volume of 464,757,669 liters. The Herfindahl-Hirschman Index (HHI) was 2,590, indicating a highly concentrated market, though this concentration is not primarily driven by the parties involved in the transaction. Beer Market: 75 companies operated in the market, with a total volume of 131,709,495 liters and an HHI of 2,273. Distribution Services Market: The market volume was 7,431,011,772 GEL, with an HHI of 400, indicating a low-concentration market, supported by the presence of numerous competitors. Coffee Import Market: 200 undertakings were active, with a total market volume of 6,625,788 kilograms and an HHI of 1,721, indicating moderate concentration. According to the Agency’s assessment, the implemented concentration will not significantly affect the competitive environment, and the markets involved remain balanced.
The Georgian Competition and Consumer Agency has approved concentrations in the FMCG market through the acquisition of 100% of the shares of "Georgian Beer Company" Ltd (I/N 404900737) by “Daily” Ltd (I/N 406088638). The GCCA's analysis revealed that, in 2023, there were approximately 12,000 companies engaged in retail FMCG activities across the country. Before this acquisition, the largest market participant held a share of no more than 13%.The current market concentration index (HHI) stands at 461, which will increase to 581 following the implementation of the concentration-Index change ΔHHI=120. According to the agency's assessment, the market is considered low-concentrated, and the change in the concentration index as a result of this acquisition is not significant.
The Georgian Competition and Consumer Agency has approved concentrations in the FMCG market through the acquisition of 100% of the shares of "Retail Investment" Ltd by “Daily” Ltd. The GCCA's analysis revealed that, in 2023, there were approximately 12,000 companies engaged in retail FMCG activities across the country. Before this acquisition, the largest market participant held a share of no more than 13%.The current market concentration index (HHI) stands at 461, which will increase to 581 following the implementation of the concentration-Index change ΔHHI=120. According to the agency's assessment, the market is considered low-concentrated, and the change in the concentration index as a result of this acquisition is not significant.
The Georgian Competition and Consumer Agency (GCCA) has approved the acquisition of 100% of the shares of "German Cement Ltd" by N/P "Emin Uchari" as compatible with the competitive environment. Based on the information analyzed by the Agency, it has been determined that the companies involved in the concentration and their affiliated companies operate in separate markets. Therefore, the Agency's assessment concludes that the concentration will not significantly affect the relevant market and is in line with a competitive environment.
The Georgian Competition and Consumer Agency has approved the concentration in the fast-moving consumer goods (FMCG) market. The case concerns the concentration implemented by CHG & CO Ltd (Cyprus) through the acquisition of 50% of “Shaba” Ltd (I/N 406104549). The Agency found that in 2023, up to 12,000 companies were engaged in economic activity nationwide at the retail level of the FMCG market. At present, the Herfindahl-Hirschman Index of Market Concentration (HHI) is 399 units. At the wholesale distribution level, the concentration index of the FMCG market is the Herfindahl-Hirschman index HHI=428.52, indicating a low concentration market. Based on the assessment conducted, the implemented concentration does not have a significant impact on the relevant market and is compatible with the competitive environment.
The Georgian Competition and Consumer Agency has approved the acquisition of a 100% share of “Foodmart” Ltd (I/N 404460187) by "Daily" Ltd (I/N 406088638) in the fast-moving consumer goods (FMCG) market. After analyzing the information, the Agency found that approximately 12,000 companies were involved in economic activity in the FMCG retail market in 2023. At present, the market concentration index (HHI) is 399 units. Following the acquisition, the HHI will increase to 445 units, resulting in a change of ΔHHI= 46. The Agency's assessment indicates that the market is low-concentrated, and the acquisition will not significantly change the concentration index.
The Georgian Competition and Consumer Agency has approved the acquisition of a 30% share of "Daily" Ltd (I/N 406088638) by “Holding.ge” Ltd (I/N 205116060) in the fast-moving consumer goods (FMCG) market. After analyzing the information, the Agency found that approximately 12,000 companies were involved in economic activity in the FMCG retail market in 2023. At present, the market concentration index (HHI) is 399 units. Following the acquisition, the HHI will increase to 445 units, resulting in a change of ΔHHI= 46. The Agency's assessment indicates that the market is low-concentrated, and the acquisition will not significantly change the concentration index.
