Irakli Lekvinadze: The Agency Is Working on Composing a Methodical Document for Conduction of Markets Monitoring
Competition Agency of Georgia has completed the monitoring of the Baby Food Market. The study was conducted in 2014-2019.
The monitoring process was focused on prioritizing baby food products, studying regulatory legislation, selecting a specific segment and defining the geographical, product and time frame of the relevant market.
Study process focused on equality, non-discrimination and proportionality of the barriers, revealed that the 0-6 months Baby Food Market entry and potential expansion barriers for existing economic agents were equal. Based on conducted relevant market monitoring, any risk of violation of the Competition legislation and restriction of competition stimulation on the market were unidentified.
Given the data obtained from the companies shows that the 0-6 months Baby Food Market production is diverse and currently fulfills the relevant demands of the customers.
Market volume has increased from 12.5 million GEL (391 thousand Kg.) to 22 million GEL (441 thousand Kg.) in 2014-2018 and it was 19 million GEL in the first 10 months of 2019 (382 thousand Kg.).
Despite the compact size of the market, there is a significant number of operating economic agents on it. Over the years, 8-10 companies have been operating on the market, which is the main feature of unrestricted competition and free access to the market.
(https://www.interpressnews.ge/ka/article/596243-sakartvelos-konkurenciis-saagentom-chvil-bavshvta-kvebis-bazris-monitoringi-daasrula)
