Georgian Competition
and Consumer
Agency

The Georgian Competition and Consumer Agency (GCCA) has determined that “iPhone Georgia“ LLC (operating under the brand “Technolab”) engaged in misleading commercial practices, in violation of applicable consumer protection legislation.

Following a review of the relevant materials, the GCCA identified the following:

1. The trader markets products that, in terms of visual design and packaging, closely mimic original Apple Inc. goods, despite not being genuine Apple products. This essential distinction is not clearly communicated to consumers at the point of sale, thereby posing a substantial risk of misleading them regarding the product’s true origin.


2. The warranty documentation provided to consumers includes the term “Apple” in the fields indicating the product’s brand and model. Nevertheless, the trader has acknowledged that it does not offer original Apple Inc. products for sale.

Pursuant to Georgian legislation, the aforementioned practices constitute a violation of consumer protection law. Such conduct has the potential to mislead consumers or create false or deceptive impressions. It is important to underline that, in accordance with the principle of informed choice, consumers are entitled to receive full, accurate, and comprehensive information presented clearly and understandably in the state language prior to the purchase of any goods or services. A failure to ensure this right undermines the core principles of fair and transparent commercial practice.

In view of these findings, the Agency has issued a binding directive instructing the trader to take all necessary measures to restore the rights of affected consumers and align its commercial practices with the applicable legal requirements within one month.